In today’s competitive digital marketing landscape, it’s crucial for businesses to stay ahead of the curve with new advertising opportunities. Google has just launched a new feature that offers advertisers the chance to display their ads on Google Maps for iOS users. This exciting update aims to help businesses gain more leads and increase visibility, particularly for those targeting local customers. At Moxie360 Marketing, we’re always on the lookout for fresh ways to boost our clients’ reach, and this new tool from Google is one you won’t want to miss.
What’s New?
Google Maps is already one of the most widely used navigation apps, making it a powerful platform to reach customers. Now, Google has rolled out ads within the iOS version of the Google Maps mobile app. This feature allows businesses to display ads directly on the platform, making it easier for customers to find them while they’re on the go.
The best part? You don’t need to worry about creating new ads or providing additional information. Google will use your existing ad data, including user reviews and other business information already featured on Google Maps, to create the ads. This seamless integration makes it simple for businesses to start advertising on Google Maps without any extra effort.
No Changes in Billing or Pricing
If you’re already running Search ads, the billing and pricing model for these new Google Maps ads will stay exactly the same. You’ll only be charged for qualified leads, and the bids you’ve set for your Search ads will automatically apply to your Google Maps ads.
For businesses that rely heavily on local customers or foot traffic, this update is particularly valuable. Google Maps ads can provide an additional touchpoint for users who are searching for businesses nearby, ultimately increasing the chances of conversion.
No Action Required—But Opt-Out If Needed
If you’re already using Local Services ads, there’s no additional setup required to enable Google Maps ads. Your business will automatically start showing up on Google Maps for iOS users. However, if you prefer not to have your ads displayed on Google Maps, you can opt out by stopping your Local Services ads entirely. Keep in mind that this will also halt your ads on Google Search, as they are linked. For more information on how to opt-out, check out the Google Ads Help Center.
At Moxie360 Marketing, we recommend evaluating the potential benefits before making any changes. For businesses aiming to attract more local customers, this could be a game-changing opportunity.
Maximizing Google Maps Ads
Here are a few tips to help you get the most out of this new advertising feature:
- Optimize Your Google My Business Profile: Ensure that your business information, including location, hours, and reviews, is up to date. This helps increase the effectiveness of your Google Maps ads.
- Monitor Performance: Keep an eye on how your ads are performing on Google Maps, and adjust your bidding strategy as needed to capture more leads.
- Leverage User Reviews: Positive reviews on Google Maps can increase the likelihood of users clicking on your ad, so encourage satisfied customers to leave feedback.
The launch of Google Maps ads for iOS is an exciting opportunity for businesses to increase their visibility and generate more leads. With minimal effort required, and the same pricing structure as your existing Search ads, it’s a no-brainer for businesses looking to expand their local reach. If you want to learn more about how this update can benefit your business, contact Moxie360 Marketing today—we’re here to help you make the most of every advertising opportunity.
