marketing insights

All Things Marketing

Welcome to the Moxie360 Marketing Blog, your go-to resource for insights, tips, and digital marketing solutions across various industries.
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Marketing Blog

Insights, Ideas & Inspiration

Whether you’re looking to enhance your digital marketing strategy, stay updated on industry news, or discover innovative ways to grow your business, our marketing insights blog covers it all.

Stay tuned for regular updates on digital marketing solutions that inspire creativity, foster growth, and navigate the complexities of today’s dynamic marketplace.
What is the difference between SEO, AEO, and GEO?

What is the difference between SEO, AEO, and GEO?

You’ve optimized your website, refined your keywords, and done everything “right”, yet your business still…

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Google Just Turned Search Into a Checkout Counter — Here’s What Every eCommerce Business Needs to Know

Let me be straight with you: Google just changed the game for eCommerce, and most…

Read Blog
How do internal linking strategies affect SEO performance?

How do internal linking strategies affect SEO performance?

You’ve spent months crafting blog posts, polishing your service pages, and building backlinks from reputable…

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How Do Marketers Determine Their Target Audience? A Strategic Guide

How Do Marketers Determine Their Target Audience? A Strategic Guide

You’ve poured time, budget, and energy into your marketing campaigns. You’ve written the posts, designed…

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Does My Business Need a Google Business Profile?

Does My Business Need a Google Business Profile?

If a customer searches for you tonight and can’t find you, your competitor is already…

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Is Your Website Telling the Same Story You Are?

Is Your Website Telling the Same Story You Are? 

You’re out here delivering. The question is whether your website is keeping up.  I’m going to let…

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Beginner's Guide to Social Media Marketing

Beginner’s Guide to Social Media Marketing

Getting started with social media marketing can feel overwhelming especially with trends constantly changing. But…

Read Blog
ChatGPT Enters the Advertising Market

ChatGPT Enters the Advertising Market

The integration of advertising into conversational AI platforms like ChatGPT is rapidly becoming a reality,…

Read Blog
Attending the 2026 Women Entrepreneurs Conference: Let’s Grow Smarter Together

Attending the 2026 Women Entrepreneurs Conference: Let’s Grow Smarter Together

At Moxie360 Marketing, we believe growth doesn’t happen by chance, it happens with the right…

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Not All Networking Groups Are Worth Your Time

Not All Networking Groups Are Worth Your Time

Let’s just say it out loud—networking can either be one of the best things you…

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Why SEO and AEO Should Be Updated Before Spring Buying Season

Why SEO and AEO Should Be Updated Before Spring Buying Season

The way people search online is changing, and seasonal businesses can no longer rely on…

Read Blog
ChatGPT Ads: What Businesses Need to Know | Moxie360 Marketing

AI Is Changing How Customers Discover Businesses — And ChatGPT Ads Are Just the Beginning

For years, digital marketing strategies have centered around search engines and social media platforms. Businesses…

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What is brand identity, and why is it useful?

What is brand identity, and why is it useful?

So, what exactly is brand identity? At its core, it’s how your business shows up,…

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How do marketers determine their target audience?

How do marketers determine their target audience?

At Moxie360 Marketing, we see this mistake all the time, brands investing time and money…

Read Blog
What Makes a Great Custom Website? 10 Must-Have Features in 2026

What Makes a Great Custom Website? 10 Must-Have Features in 2026

So, you’re thinking about getting a custom website built for 2026? That’s a great decision,…

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How Often Should You Update Your Website? A Maintenance Checklist

How Often Should You Update Your Website? A Maintenance Checklist

Your website is more than your digital front door, it’s the heartbeat of your brand…

Read Blog
Is Your Business Showing Up in AI Searches? Here’s What You Need to Know

Is Your Business Showing Up in AI Searches? Here’s What You Need to Know 

In today’s fast-paced digital world, AI-driven searches have taken center stage. If your business isn’t…

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How Local SEO Helps You Compete with Big Brands—Without a Big Budget

How Local SEO Helps You Compete with Big Brands—Without a Big Budget

Big brands seem to have all the advantages, right? They’ve got the big budgets, the…

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MOXIE

Year-End Marketing Audit: What to Keep, Cut, and Carry into 2026

It’s That Time Again – Time to Get Honest About Your Marketing  Before you dive…

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How to Prepare a Marketing Budget for 2026

How to Prepare a Marketing Budget for 2026

5 Practical Tips to Help You Plan Marketing with Intention and Impact If you’re reading this, you’re already ahead of the…

Read Blog
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

Search engine marketing, or SEM, is basically how businesses get their websites seen more often…

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Brand Identity: What It Is and How to Build One

Brand Identity: What It Is and How to Build One

Thinking about your business’s brand identity can feel a bit overwhelming. It’s not just about…

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Top 10 free small business marketing tools

Top 9 Free Small Business Marketing Tools

Running a small business means you’re probably always looking for ways to get the word…

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The Power of Backlinks: How to Build a Strong Link-Building Strategy

The Power of Backlinks

Building a strong online presence is key these days, and a big part of that…

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How do internal linking strategies affect SEO performance?

How do internal linking strategies affect SEO performance?

You’ve spent months crafting blog posts, polishing your service pages, and building backlinks from reputable…

Read Blog
How Do Marketers Determine Their Target Audience? A Strategic Guide

How Do Marketers Determine Their Target Audience? A Strategic Guide

You’ve poured time, budget, and energy into your marketing campaigns. You’ve written the posts, designed…

Read Blog
Does My Business Need a Google Business Profile?

Does My Business Need a Google Business Profile?

If a customer searches for you tonight and can’t find you, your competitor is already…

Read Blog
Is Your Website Telling the Same Story You Are?

Is Your Website Telling the Same Story You Are? 

You’re out here delivering. The question is whether your website is keeping up.  I’m going to let…

Read Blog
Not All Networking Groups Are Worth Your Time

Not All Networking Groups Are Worth Your Time

Let’s just say it out loud—networking can either be one of the best things you…

Read Blog
Who’s Actually Visiting Your Website? | Moxie360 Marketing

Who’s Actually Visiting Your Website?

I had a conversation recently that made me pause. A business owner said, “We get…

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How to improve your ranking on Google Local Services Ads?

How to improve your ranking on Google Local Services Ads?

If you’re investing in Google Local Services Ads but not seeing consistent lead volume or…

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How Do I Determine My Ideal Client Profile?

How Do I Determine My Ideal Client Profile?

Hey, friend! If you’re running a business, whether it’s marketing, consulting, or anything else, you…

Read Blog
Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

If you have ever seen a prompt asking whether you want to allow cookies on…

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Backlinking in 2026: Why It Still Matters (and Maybe Even More Than Before)

Backlinking in 2026: Why It Still Matters (and Maybe Even More Than Before)

Let’s be honest—if you’ve been in business for more than five minutes, someone has told you that backlinks…

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How to Improve Core Web Vitals for Higher Google Rankings

How to Improve Core Web Vitals for Higher Google Rankings

Google’s Core Web Vitals are essential for ranking well in search results. These metrics measure…

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How to Use Google Ads to Drive Holiday Sales

The holiday season is a prime opportunity for businesses to maximize sales, and Google Ads…

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Google Just Turned Search Into a Checkout Counter — Here’s What Every eCommerce Business Needs to Know

Let me be straight with you: Google just changed the game for eCommerce, and most…

Read Blog
Is Your Website Telling the Same Story You Are?

Is Your Website Telling the Same Story You Are? 

You’re out here delivering. The question is whether your website is keeping up.  I’m going to let…

Read Blog
Beginner's Guide to Social Media Marketing

Beginner’s Guide to Social Media Marketing

Getting started with social media marketing can feel overwhelming especially with trends constantly changing. But…

Read Blog
Attending the 2026 Women Entrepreneurs Conference: Let’s Grow Smarter Together

Attending the 2026 Women Entrepreneurs Conference: Let’s Grow Smarter Together

At Moxie360 Marketing, we believe growth doesn’t happen by chance, it happens with the right…

Read Blog
Website Trackers Explained: Yes, You Can Know Who’s Visiting

Website Trackers Explained: Yes, You Can Know Who’s Visiting

Most businesses track website traffic, but very few truly understand who is behind those numbers.…

Read Blog
Are Cookie Consent banners important?

Are Cookie Consent banners important?

You’ve probably seen cookie consent banners everywhere, but from a marketing perspective, they’re far more…

Read Blog
How Do I Determine My Ideal Client Profile?

How Do I Determine My Ideal Client Profile?

Hey, friend! If you’re running a business, whether it’s marketing, consulting, or anything else, you…

Read Blog
Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

If you have ever seen a prompt asking whether you want to allow cookies on…

Read Blog
What is brand identity, and why is it useful?

What is brand identity, and why is it useful?

So, what exactly is brand identity? At its core, it’s how your business shows up,…

Read Blog
How do marketers determine their target audience?

How do marketers determine their target audience?

At Moxie360 Marketing, we see this mistake all the time, brands investing time and money…

Read Blog
What Makes a Great Custom Website? 10 Must-Have Features in 2026

What Makes a Great Custom Website? 10 Must-Have Features in 2026

So, you’re thinking about getting a custom website built for 2026? That’s a great decision,…

Read Blog
How Often Should You Update Your Website? A Maintenance Checklist

How Often Should You Update Your Website? A Maintenance Checklist

Your website is more than your digital front door, it’s the heartbeat of your brand…

Read Blog
What is the difference between SEO, AEO, and GEO?

What is the difference between SEO, AEO, and GEO?

You’ve optimized your website, refined your keywords, and done everything “right”, yet your business still…

Read Blog

Google Just Turned Search Into a Checkout Counter — Here’s What Every eCommerce Business Needs to Know

Let me be straight with you: Google just changed the game for eCommerce, and most…

Read Blog
ChatGPT Enters the Advertising Market

ChatGPT Enters the Advertising Market

The integration of advertising into conversational AI platforms like ChatGPT is rapidly becoming a reality,…

Read Blog
Why SEO and AEO Should Be Updated Before Spring Buying Season

Why SEO and AEO Should Be Updated Before Spring Buying Season

The way people search online is changing, and seasonal businesses can no longer rely on…

Read Blog
ChatGPT Ads: What Businesses Need to Know | Moxie360 Marketing

AI Is Changing How Customers Discover Businesses — And ChatGPT Ads Are Just the Beginning

For years, digital marketing strategies have centered around search engines and social media platforms. Businesses…

Read Blog
Are Cookie Consent banners important?

Are Cookie Consent banners important?

You’ve probably seen cookie consent banners everywhere, but from a marketing perspective, they’re far more…

Read Blog
How to improve your ranking on Google Local Services Ads?

How to improve your ranking on Google Local Services Ads?

If you’re investing in Google Local Services Ads but not seeing consistent lead volume or…

Read Blog
How Do I Determine My Ideal Client Profile?

How Do I Determine My Ideal Client Profile?

Hey, friend! If you’re running a business, whether it’s marketing, consulting, or anything else, you…

Read Blog
Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

Why Allowing Cookies on Facebook and Instagram Matters for Marketing Performance

If you have ever seen a prompt asking whether you want to allow cookies on…

Read Blog
What is brand identity, and why is it useful?

What is brand identity, and why is it useful?

So, what exactly is brand identity? At its core, it’s how your business shows up,…

Read Blog
How do marketers determine their target audience?

How do marketers determine their target audience?

At Moxie360 Marketing, we see this mistake all the time, brands investing time and money…

Read Blog
How Often Should You Update Your Website? A Maintenance Checklist

How Often Should You Update Your Website? A Maintenance Checklist

Your website is more than your digital front door, it’s the heartbeat of your brand…

Read Blog
How to Prepare a Marketing Budget for 2026

How to Prepare a Marketing Budget for 2026

5 Practical Tips to Help You Plan Marketing with Intention and Impact If you’re reading this, you’re already ahead of the…

Read Blog
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

Search engine marketing, or SEM, is basically how businesses get their websites seen more often…

Read Blog
Brand Identity: What It Is and How to Build One

Brand Identity: What It Is and How to Build One

Thinking about your business’s brand identity can feel a bit overwhelming. It’s not just about…

Read Blog
The Best Tools for Social Media Scheduling and Management

The Best Tools for Social Media Scheduling and Management

Consistent posting and engagement are key to social media success, but manually managing every platform…

Read Blog
LinkedIn for Business: How to Generate More Leads and Traffic

LinkedIn for Business: How to Generate More Leads and Traffic

LinkedIn has evolved beyond a professional networking site—it is now one of the most effective…

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The Unintended Consequences of Advertising on X: What Brands Need to Know | Moxie360 Marketing

The Unintended Consequences of Advertising on X: What Brands Need to Know

In the nearly two years since Elon Musk acquired the social media platform X (formerly…

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tiktok ban | moxie360 marketing

Navigating the Potential TikTok Ban

TikTok, the ever-popular social media juggernaut, currently finds itself on shaky ground within the U.S.…

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social media | moxie360 marketing

Boost Your Online Presence: Social Media Tips for 2024

In today’s digital age, social media has become an indispensable tool for businesses looking to…

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Video marketing trends in 2021.

Video Marketing Trends in 2024

In the dynamic world of digital marketing, staying ahead of the curve is not just…

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Website Trackers Explained: Yes, You Can Know Who’s Visiting

Website Trackers Explained: Yes, You Can Know Who’s Visiting

Most businesses track website traffic, but very few truly understand who is behind those numbers.…

Read Blog
Are Cookie Consent banners important?

Are Cookie Consent banners important?

You’ve probably seen cookie consent banners everywhere, but from a marketing perspective, they’re far more…

Read Blog
What Makes a Great Custom Website? 10 Must-Have Features in 2026

What Makes a Great Custom Website? 10 Must-Have Features in 2026

So, you’re thinking about getting a custom website built for 2026? That’s a great decision,…

Read Blog
How Often Should You Update Your Website? A Maintenance Checklist

How Often Should You Update Your Website? A Maintenance Checklist

Your website is more than your digital front door, it’s the heartbeat of your brand…

Read Blog
What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

Search engine marketing, or SEM, is basically how businesses get their websites seen more often…

Read Blog
What is SERP Volatility? | Discover Its SEO Impact with Moxie360 Marketing

What is SERP Volatility?

 TL;DR (Too Long; Didn’t Read): SERP volatility is the frequent change in website rankings on…

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WordPress vs. Shopify: Which Is Best for Your Online Store?

WordPress vs. Shopify: Which Is Best for Your Online Store?

WordPress vs. Shopify: Which Is Best for Your Online Store? If you’re planning to launch…

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Website Accessibility in 2025: Why It Matters More Than Ever

The digital world is evolving rapidly, and in 2025, website accessibility is no longer optional—it’s…

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Creative web design marketing strategies by Moxie360 for 2025 trends.

2025 Web Design Trends: Minimalist UX with Maximum Impact

As technology evolves, so do user expectations for web design. In 2025, simplicity and functionality…

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